Why I do it...
When I started my lifestyle brand I had a simple mission: encourage and inspire people to shop secondhand. My journey began 13 years ago before sustainability became a trending topic, and get this: before Instagram. Gasp! I was armed with my mission but I had a hard time articulating it and staying consistent online.
I had the craft and content to share with my audiences. I knew I had what it took to achieve success like peers in my industry. I had the skills. I had the expertise. But I was just so...uninspired, overwhelmed. I made so many excuses.
Then, it all clicked. I had to get organized. Make a plan. Spontaneously posting worked every now and then, but it wasn't a sustainable plan for my brand. It all changed once I sat down and put a plan into place. Seeing it all written out, mapped out, and talked out felt inspiring, exciting, and totally attainable.
My social media marketing plan finally coordinated perfectly with my voice, vision, and values - and my audience started to take notice. More importantly, I built a community that I value and makes me feel fulfilled.